Meet The Team

Daniel González de Vega

Co-Founder

Co-Founder of Smartick method.
Responsible for Smartick's product development.
Studying, analyzing, improving, expanding.
Industrial Engineer. MBA from Insead.

Javier Arroyo

Co-Founder

Co-Founder of Smartick method.
Has taken a few laps around the world and as a child personally experienced, and even enjoyed educational systems in four different countries:
USA, Germany, Belgium, and Spain.
BA in Economy, MBA from the École de Commerce Solvay.

Conchi Ruiz

VicePresident

Conchi has spent the last decade working in digital children's spaces and closely following all the latest trends in educational apps and digital learning.
She likes exploring big ideas, building new relationships, and solving problems through creativity and collaboration.
BA in English Language and Literature and Master's Degree in International Trade.

Bobbie Carlton

Marketing and PR

Bobbie is part of the Smartick's marketing team. She has more than 30 years of experience in writing, marketing and PR. This includes involvement with a book series and website for preteen girls, designed to teach through literature. Bobbie also comes from a "teaching" background, as she has many teachers and profesors in the family.
Bobbie has a degree in Communications.

Colleen Bradley-MacArthur

Media Relations

Colleen is part of the Smartick's marketing team. She has 15 years of experience in educational, corporate, and broadcast media production. More recently she has worked in consumer marketing, social media and media relations, including multimedia work in the healthcare education spaces.
Colleen has a degree in Broadcast Journalism.

Meredith Phillips

Social Media

Meredith is part of the Smartick's marketing team. She is a writer and moderator on social media parenting websites, and mom to her own six-year-old smartie.